Meta recently unveiled an AI Sandbox for advertisers that offers various tools to assist in generating alternative copies, creating backgrounds through text prompts, and cropping images for Facebook or Instagram ads.
Variations of the Same Copy
A significant feature of the AI Sandbox is the capacity for brands to create multiple versions of a single copy for distinct audiences while keeping the ad’s fundamental message intact. This feature will allow advertisers to send more personalized and targeted messages to their intended audience.
Background Generation
The background generating feature will make it easier to create various marketing elements. Advertisers can create a variety of background alternatives for their adverts by employing text prompts. For advertisers wishing to develop several commercials for a single campaign this functionality will be especially helpful.
Image Cropping
With the image cropping feature, companies can now create visuals in different aspect ratios that suit various media formats like social posts, stories, or short videos such as Reels. This eliminates the need for advertisers to produce separate images for different media formats, which consequently reduces the time and resources necessary to create successful ad campaigns.
Availability and Future Plans
At the moment, only a few chosen advertisers have access to the AI Sandbox. However, Meta intends to gradually extend access to more advertisers starting in July. In a recent blog post, the company mentioned working with a limited group of advertisers to collect feedback, refine the product, and integrate some of these features into its products later in the year.
Meta’s Commitment to Metaverse Development
Meta’s CTO, Andrew Bosworth, recently stated that the company was looking to use generative AI tech for ads. However, the company remains committed to its metaverse development efforts. The AI Sandbox is likely to be part of Meta’s efforts to make advertising in virtual environments more efficient and effective.
Ad Tech Startups and Generative AI
Meta is currently introducing some simple generative AI features for advertisers. Meanwhile, ad tech startups such as Omneky and Movio are harnessing generative AI to generate ads and marketing videos. Omneky leverages OpenAI’s DALLE-2 and GPT-3 to create ads, while Movio is utilizing generative AI to produce marketing videos.
Conclusion
Meta’s new AI Sandbox for advertisers offers a range of features that will enhance ad creativity. By utilizing the sandbox, advertisers can produce different versions of copies, create backgrounds via text prompts, and crop images for their Facebook or Instagram ads. The new features are currently available only to select advertisers, with plans to expand access in July. The move is likely to be part of Meta’s efforts to make advertising in virtual environments more efficient and effective.
