Samsung Display has announced its participation in Mobile World Congress (MWC) 2023, under the theme of “Hyper-Connected through OLED.” After a five-year hiatus, the company is returning to the event in Barcelona, Spain, with a special exhibit showcasing the lightweight, durable and water-resistant properties of Samsung OLEDs through entertaining experiments.
Entertaining Experiments at Dr. OLED’s Weird LAB
One of the most interesting zones in the Samsung Display booth is Dr. OLED’s Weird LAB. The company designed this exhibit to easily inform visitors of the excellent benefits of OLED, such as being water-resistant, durable and lightweight. The exhibit features special programmed hands-on experiences to showcase these benefits.
At the exhibit, visitors have the opportunity to witness the waterproof capabilities of OLED technology by capturing photos of fish using a Galaxy Z Fold4 that is submerged in a fish tank. Furthermore, a special filter that highlights harmful blue light enables visitors to uncover hidden letters, demonstrating the blue light reduction feature of OLED. To showcase the lightweight nature of OLED, visitors can hang a panel on a helium balloon. Additionally, the exhibit tests the durability of OLED by playfully hitting a panel with steel marbles.
Foldable Experience Zone
At the Foldable Experience Zone, guests have the opportunity to test the robustness of Samsung’s foldable OLED technology. Additionally, they can explore potential products that feature Samsung Display’s upcoming foldable and slidable technologies.
Samsung’s foldable OLED technology has been approved by the worldwide certification organization Bureau Veritas, verifying its ability to withstand more than 200,000 folds without any issues. Visitors can also witness a live demonstration of Samsung Display’s exclusive Ultra Thin Glass (UTG), an extremely thin foldable tempered glass that protects the screen and resists cracking even under pressure.
Samsung Display is also showcasing a number of futuristic mobile concepts at MWC that hints at the future of the electronics industry. These include the 17-inch Flex Slidable Solo that expands the screen in one direction, multi-foldables that can take on the shape of ‘S’ and ‘G,’ and the 17.3-inch Flex Note, a foldable laptop.
IT Experience Zone
To enhance the vibrancy of OLED’s colors, the IT Experience Zone is designed with low lighting. This exhibition space highlights the superiority of OLED technology over LCD in IT devices, including OLED’s eye-friendly qualities, particularly in scenarios such as photo and video editing studios and its specialized gaming capabilities.
Samsung Display clarified that the use of OLED technology in devices like laptops and tablets has surged significantly. This is because of OLED’s exceptional image quality and eye-care properties, which have been highly appreciated by both video content creators and individuals who enjoy gaming and viewing videos. Visitors to the exhibit can compare and contrast the qualities of images and videos captured using a Galaxy S23 on LCD and OLED screens of the ‘Galaxy Book 3 Pro’ laptop.
Automotive Experience Zone
The Automotive Experience Zone will ultimately present a 34-inch digital cockpit display from the driver’s seat of an innovative self-driving car. The exhibit aims to illustrate a future where automotive displays are expansive and feature multiple screens. Additionally, guests can witness a chic 13.4-inch circular car display, enhancing the aesthetic of the automobile.
Samsung Display is showcasing its dedication to advancing OLED technology through its exhibition at MWC 2023. Attendees can anticipate interactive demonstrations and an opportunity to discover the potential of Samsung’s forthcoming display technologies.
Conclusion
Samsung Display has made a triumphant return to the Mobile World Congress with an exhibition focused on OLED technology under the theme of “Hyper-Connected through OLED.” The company has showcased the lightweight, durable, and water-resistant properties of Samsung OLEDs through various entertaining experiments at Dr. OLED’s Weird LAB, a Foldable Experience Zone, an IT Experience Zone, and an Automotive Experience Zone.
Visitors have had the opportunity to witness Samsung’s foldable OLED technology and upcoming foldable and slidable technologies, as well as test the robustness and durability of OLED screens. Samsung Display’s dedication to advancing OLED technology is evident in this exhibition and attendees can look forward to experiencing the potential of Samsung’s future display technologies.
