Twitter’s Revenue Sharing Program Finally Pays Off for Popular Creators
After Months of Anticipation, Payouts Arriving within 72 Hours for Twitter Blue Subscribers
Months after Elon Musk announced that some Twitter users would have the opportunity to earn money through ads on the platform, the long-awaited moment has finally arrived for popular creators. Twitter has revealed that the promised payouts from its revenue sharing program will be hitting users’ accounts “within the next 72 hours.”
Revenue Sharing Program Exclusively for Twitter Blue Subscribers
The revenue sharing program, aimed at rewarding content creators, is exclusively available to users who have subscribed to Twitter Blue, the platform’s premium subscription service. This initiative revolves around ads strategically placed in the replies to tweets, allowing creators to monetize their engagement with followers.
Wide Range of Payouts Reported
Initial reports indicate that the payout amounts vary significantly. Creators with a substantial following, ranging from a few million to several million followers, have reported earning anywhere from a few thousand dollars to an impressive $40,000. While the exact payout calculations and Twitter’s revenue share remain undisclosed, the program has shown promise in providing a tangible income stream for influential Twitter accounts.
Expansion of Eligibility and Criteria
In a recent Twitter thread, the company stated its intention to expand eligibility for the revenue sharing program to more creators later this month. However, certain criteria must be met to qualify. Accounts must have generated a minimum of 5 million impressions on their tweets over the past three months, indicating a significant level of engagement and reach.
Details on Payout Calculation and Retroactive Payments
The specifics of how the payout amounts are determined and the portion of revenue retained by Twitter itself are yet to be fully revealed. However, it has been clarified that payouts are cumulative, covering the period from February when the program was initially announced by Elon Musk. This means that eligible creators will receive payments for their accumulated engagement since the program’s inception.
Twitter Faces Threats and Challenges
Twitter’s revenue sharing program comes at a crucial juncture for the platform, as its dominance in the microblogging landscape faces challenges from Meta’s recently launched app, Threads. Within days of its release, Threads managed to attract a staggering 100 million users, highlighting the increasing competition Twitter must contend with.
Additionally, Elon Musk’s decision to limit the number of tweets users can read has raised eyebrows, considering the platform’s reliance on advertising revenue. Musk cited the need to address concerns related to data scraping and system manipulation. Meanwhile, Cloudflare data indicates a significant decline in Twitter traffic since January, raising concerns about user engagement and the platform’s long-term sustainability.
A Turning Point for Twitter Creators
Twitter is set to distribute earnings to qualified creators, marking a pivotal moment for well-liked accounts aiming to capitalize on their impact. The program’s effect on Twitter’s standing amid rising competition and waning user participation is yet to be determined. Nonetheless, for creators eagerly anticipating their payments, it symbolizes a noteworthy achievement in their quest to generate income from their online presence.
