Washington D.C. – NASA, the renowned government agency responsible for space exploration, is stepping into the world of streaming with the upcoming launch of their new service, NASA+. In a recent announcement, the agency revealed its plans to provide space enthusiasts with a one-stop destination for captivating space content, including live coverage of future launches, documentaries, and exclusive original series.
NASA+ promises to be an ad-free and no-cost streaming platform, granting viewers unparalleled access to the agency’s remarkable endeavors in air and space. With this move, NASA aims to transform its digital presence and enhance storytelling about its groundbreaking missions that have inspired generations and advanced humanity’s knowledge of the cosmos.
“In a statement, Marc Etkind, NASA’s associate administrator of communications, announced that NASA’s new streaming platform is bringing space directly to you whenever you need it. By revolutionizing our digital presence, we aim to effectively narrate the captivating tales of NASA’s explorations into the uncharted realms of air and space, inspiring through remarkable discoveries, and fostering innovations that serve the betterment of humanity.”
The new streaming service will be available through the NASA app on iOS and Android mobile and tablet devices, as well as popular streaming media players like Roku, Apple TV, and Fire TV. Additionally, NASA+ will be accessible on the web via the agency’s new beta website, offering a host of information about their missions, research, climate data, and updates on the Artemis program.
The upgraded web experience on nasa.gov and science.nasa.gov will feature a topic-driven approach, equipped with a common search engine and integrated navigation to streamline user engagement. This optimization of their digital platforms will mark the first steps towards NASA’s commitment to making their vast wealth of information more accessible, discoverable, and secure.
Currently, NASA relies on NASA TV and YouTube to provide 24/7 content, but the introduction of NASA+ demonstrates their dedication to creating a dedicated space for their viewers to immerse themselves in the awe-inspiring universe of NASA.
Jeff Seaton, NASA’s Chief Information Officer, stated in a press release that modernizing the agency’s main websites and enhancing the online content consumption experience are top priorities. By venturing into the world of streaming and embracing a more contemporary approach, NASA seeks to engage audiences and ignite a passion for space exploration like never before.
While specifics about the interface of NASA+ remain undisclosed, it is expected that the agency will adopt a user-friendly design akin to the popular streaming services that have become part of our daily lives.
The launch of NASA+ later this year promises to be an exciting endeavor, giving space enthusiasts, science lovers, and curious minds an unprecedented front-row seat to NASA’s captivating universe. As the countdown begins, anticipation grows for the day when viewers can tune in to the boundless wonders of space through NASA’s new streaming platform.
