Earlier this week, Mark Gurman, Bloomberg’s renowned Apple analyst, added further fuel to the already buzzing rumor mill regarding the iPhone 15 release date. Gurman’s initial prediction indicated a release during the second full week of September, but he has now refined his forecast to a specific date: Tuesday, September 12. Writing on X, Gurman noted that while all signs seem to point to this date, potential changes cannot be entirely ruled out.
The focal point of Gurman’s prediction is the annual September launch event, which Apple uses as the platform to unveil its latest iPhones. This year, the spotlight is set to shine on the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. Historically, Apple has followed its announcement with the commencement of pre-orders within days, leading to actual shipping roughly a week later.
If Gurman’s latest prediction holds true, eager Apple enthusiasts can expect pre-orders for the entire iPhone 15 lineup to go live on Friday, September 15. Following suit, the devices would then begin shipping to their eagerly-awaiting owners on Friday, September 22.
It is important to underscore that these dates are still in the realm of speculation, a point Gurman himself acknowledges in his post. Nonetheless, additional sources have also aligned with the notion of the second full week of September being the likely iPhone 15 release window.
A recent report from 9to5Mac added further weight to this timeline, suggesting that Apple had urged its employees to avoid taking time off on Wednesday, September 13, potentially hinting at a major smartphone announcement. Although September 13 is not an exact match for Gurman’s prediction of September 12, the proximity suggests a consistent pattern of information emanating from within Apple’s headquarters.
Considering the historical context, Gurman’s prediction of Tuesday, September 12 aligns well with Apple’s preference for Tuesday unveilings during its annual iPhone launches. The only exception to this trend occurs when Labor Day Monday in the United States falls within the same week, as was the case with the iPhone 14 release, which occurred on Wednesday, September 7 last year.
With Labor Day slated for Monday, September 4 this year, the need to shift the iPhone 15 launch from Tuesday to Wednesday in the following week seems unwarranted. Nevertheless, the possibility of Apple opting for Wednesday, September 6 (two days after Labor Day) remains, as it coincides with the calendar day of last year’s event. However, the consensus among experts, including Gurman, leans toward the more probable release window being the following week.
The speculation will soon find resolution, as Apple customarily dispatches save-the-date invitations for its September events several weeks in advance. The anticipation among enthusiasts continues to grow, with many eagerly awaiting the highly anticipated reveal of the iPhone 15 series. As the days tick away, all eyes are on Apple’s next move, and fans are hopeful that the official invite will soon make its way into their hands.
