Classical Music Meets Innovation: Introducing Apple Music Classical
Apple Launches New Apple Music Classical App Focused on Classical Music
Apple has announced the launch of a new music streaming service, Apple Music Classical, focused on classical music. The app is based on the company’s acquisition of Amsterdam-based streamer Primephonic last year and will offer Apple Music subscribers access to over 5 million classical music tracks, including new releases in high-quality audio.
The New Apple Music Classical App
For engaging with classical compositions, the new Apple Music Classical app will offer a straightforward user experience. Users can search by composer, work, conductor, or catalogue number to locate recordings. Up to 192 kHz/24-bit Hi-Res Lossless audio can be streamed from them in good quality. Moreover, thousands of recordings will be accessible in immersive spatial audio from Apple, offering a singular and engrossing listening experience.
Features of Apple Music Classical App
The app will also feature editorial notes about composers and their key works, providing valuable context and insight into the classical music world. High-resolution digital portraits of famous composers will also be available. Apple commissioned these portraits from artists and designed them with color palettes and artistic references from the relevant classical period. Initially, the available portraits will include those of Ludwig van Beethoven, Frédéric Chopin, and Johann Sebastian Bach.
Updates and New Content
The service will continue to be updated with new music over time, and Apple will work with classical music artists and music institutions to offer exclusive content and recordings. Currently, users can stay informed about the app and music releases by following the @appleclassical Twitter account.
Availability and Pricing
Apple Music Classical is included in the Apple Music subscription without any additional charges. Subscribers across all plans, including Individual ($10.99/mo), Student ($5.99/mo), and Family ($16.99/mo) plans, as well as those in the Apple One bundles, will have access to the app. While the app has been announced today, it can be pre-ordered on the App Store until its release on March 28. At launch, the service will only be available as a standalone app and will exclusively support iOS devices running iOS 15.4 or newer. However, Android support will be added in the near future, similar to the existing Apple Music app.
Differentiation from Rival Spotify
The company’s strategy to cater to classical music aficionados by launching a dedicated app sets it apart from its competitors and distinguishes its Apple Music subscription service. However, this approach contrasts with the tech-focused features that Spotify recently unveiled, such as AI and video-based discovery feeds.
In conclusion, the new Apple Music Classical app offers classical music enthusiasts access to an extensive library of high-quality recordings, curated playlists, exclusive albums, and valuable context and insights. The service is a differentiator for Apple Music and will appeal to classical music listeners seeking a simple and immersive listening experience.
