Threads Emerges as a Rapidly Growing Twitter Rival, Sets Impressive User Milestone
In a groundbreaking development, Instagram’s new text-based app, Threads, has achieved an extraordinary feat by garnering over 100 million sign-ups within a mere five days since its launch. The highly anticipated Twitter rival, which debuted on June 6 (June 5 in the Americas), has swiftly captured the attention of users worldwide.
A Meteoric Rise: Threads’ Journey to 100 Million Users
Threads wasted no time in making its mark in the social media landscape. On the first day of its release, Mark Zuckerberg, CEO of Meta, revealed that the app attracted a staggering 2 million sign-ups within a mere two hours. The momentum continued as user engagement soared, reaching 5 million sign-ups within just four hours. In an unprecedented feat, Threads surpassed 10 million registered users in a mere seven hours. By the following morning, over 30 million individuals had eagerly signed up to explore the unique features offered by this text-focused social platform.
Challenging Precedent: Threads Surpasses OpenAI’s ChatGPT
Previously, OpenAI’s ChatGPT bot held the distinction of being one of the fastest-growing consumer products, achieving 10 million daily users in a span of 40 days and reaching 100 million monthly users in under two months. However, Threads has shattered this record within its very first month, surpassing the significant milestone of 100 million monthly active users. The focus now shifts to retaining and engaging this massive user base, presenting a real challenge for the platform.
Missing Features: Threads and Its Current Limitations
While users flock to Meta’s latest text-based app, Threads currently lacks certain features that are integral to other social platforms. Notably, the app does not support ActivityPub, the protocol used for posts on decentralized networks. Meta has acknowledged this limitation and reassured users that they are actively working to integrate this functionality. Until the integration is complete, the app will not be considered part of the Fediverse.
Additionally, Threads presently offers only a read-only web interface and does not support post search, direct messages, hashtags, or a “Following” feed. In accordance with Instagram’s guidelines, the platform prohibits nudity—a contrast to Bluesky, another Twitter alternative that embraces a more permissive approach.
A Triumph Nonetheless: Threads Solidifies Its Presence
Despite these initial limitations, Threads has achieved an exceptional milestone of 100 million users within an incredibly short timeframe. This significant achievement cements the app’s position as a promising player in the social media arena. As Threads continues to evolve, addressing missing features and enhancing user experience, its impact and user base are expected to expand further.
Stay tuned for more updates as Threads introduces new features, refines its offerings, and endeavors to engage its growing user community. The future appears bright for Threads as it establishes itself as a noteworthy contender in the evolving landscape of social media platforms.
